A2P-10DLC Registration: What’s it all about?
A2P-10DLC Registration
By now, you'll no doubt be aware that if you send outbound text messages within the USA using a local U.S. number, you must register your company with the U.S. wireless carriers.
To protect mobile subscribers from unwanted messaging and spam, new 10DLC regulations require you to register your Brand and Campaigns with the carriers' reputation authority, The Campaign Registry (TCR).
And here's the thing: You need to register now.*
Why? Because if you don't, the new regulations will force us to terminate your YakChat service. And we really don't want to do that.
So, we've tried to make it as easy-as-pie for you to register for 10DLC. That way, you can keep texting from Microsoft Teams without interruption and hassle-free.
* 10DLC registration is not needed for MFA inbound-only numbers, or if you're on a YakChat free trial.
How do I register for A2P-10DLC?
Simply head to your YakChat account (or click the button below). Then follow the simple online instructions.
Once you've completed your information, we'll submit it for review to TCR.
TCR's Brand Verification Process
TCR will carry out an Identity check to confirm that your company is legitimate. It will also check whether your Brand is a tax-exempt non-profit organization if you have declared it as such.
Once these checks are complete, TCR will assign your Brand with a Verified or Unverified status.*
Being identified as a Verified Brand is now a requirement for messaging on 10DLC.
TCR will give Verified status to any Brand whose EIN/Tax-id matches their Legal Company Name and address as submitted through TCR.
*NB: This new verification status replaces the Trust Score system (0-100) previously used by TCR.
What if I get an Unverified status?
If TCR gives you an Unverified status (i.e. your EIN/Tax-id does not match with your legal company name), you'll need to resubmit your Brand for an identity check if you want to continue messaging. TCR informs us that this will incur a $4 fee.
How long will Brand verification take?
Although TCR has yet to confirm exact timelines, we anticipate that you will receive your verification status within 1-3 business days.
Will I be charged for registration?
Unfortunately, the wireless carriers do charge for registering with them and to send messages under the new system. However, we are currently working with our service providers to minimize the impact of this cost on our customers.
Need more A2P 10DLC information?
For general 10DLC information, head to The Campaign Registry. But for more specific information on how A2P-10DLC will affect your YakChat service, check out our A2P-10DLC information page in our Information Hub. You can also speak to one of our friendly YakChat team members who are ready to help you.